Client
Commvault
CASE STUDY
A Marketing Platform for a Data Protection Leader
Commvault’s marketing team needed engineering for every page and campaign. 40Q built a library of approved WordPress blocks on its brand, so the team publishes on its own and speed never costs consistency.
Sector
Enterprise software, data protection
Platform
WordPress block system
Scope
Marketing site redesign, page migration and block system
Project overview
Built for Speed and Brand Consistency
Commvault needed one marketing platform where its team could publish fast and keep the brand consistent across every page.
A Block Library on Their Brand
Marketing builds landing, campaign and product pages from approved blocks, without writing code.
Legacy Pages, Rebuilt
Hand-coded HTML pages moved to the block system, on brand and editable by marketing.
Every Page Feeds the Funnel
Forms, CTAs and demo requests connect to Commvault’s marketing automation.
The problem
Marketing Held Back by Technical Debt
As a global enterprise, Commvault needed to move fast, but legacy pages and dependence on development were holding marketing back.
Waiting on Development
Every campaign, landing page and content update needed engineering time. Marketing could not move at the speed the business demanded.
Brand Inconsistency
With pages built in raw HTML, keeping one brand across the site was nearly impossible. Every page looked slightly different.
Slow Campaign Execution
Launching new campaigns could take days or weeks. By the time pages were live, market opportunities had already passed.
Heavy Legacy Pages
Hand-coded pages were heavy and slow, a poor experience for visitors and for search.
Why It Mattered
Enterprise buyers judge a company by its website. When each campaign waited on engineering and each page looked slightly different, Commvault’s marketing lost speed and credibility at once.
The solution
The Solution
We built a library of approved blocks on Commvault’s brand and moved the hand-coded pages into it, so marketing assembles pages from parts engineering already tested.
A block system built on atomic design principles
We built a block library on Commvault’s brand guidelines. Marketing creates landing pages, campaigns and product pages without writing code or waiting on engineering.
A block system built on atomic design principles
We built a block library on Commvault’s brand guidelines. Marketing creates landing pages, campaigns and product pages without writing code or waiting on engineering.
Results
Marketing Publishes on Its Own
With the block system in place, Commvault’s marketing team runs its site without waiting on engineering for routine work.
Campaign Pages Without a Ticket
Marketing builds landing and campaign pages itself, from approved blocks.
One Brand on Every Page
Shared blocks keep each new page inside Commvault’s brand guidelines.
The Block System Its Web Team Works In
Commvault’s web team builds and updates pages on the block system, from approved, on-brand parts.
Case studies
More teams that run their own sites
Everest Group
Merged its research portal and marketing site into one WordPress platform. Each member sees the research in their plan.
Read the Everest Group case
ThreatModeler
Left a rigid Elementor site for a governed block system. Marketing builds new pages without a developer ticket.
Read the ThreatModeler case
Northeastern University
Moved its school's sites onto one WordPress design system, so a small team launches pages and campaigns faster.
Read the Northeastern University case
Ueno Bank
Moved its bilingual site off a legacy platform to WordPress in weeks, so marketing published on its own.
Read the Ueno Bank case
Ready to Free Your Marketing Team?
Commvault’s marketing team publishes on a platform built for speed and brand consistency. Book a platform review to see what that would take for your team.