Developer Dependency
Every campaign, landing page, and content update required developer involvement. Marketing couldn’t move at the speed the business demanded.
CASE STUDY
Engineering a Marketing Platform for a Data Protection Leader
Custom WordPress engineering to support rapid publishing, design consistency, and growth.
Marketing Bottlenecked by Technical Debt
As a global enterprise, Commvault needed to move fast, but legacy systems and developer dependencies were holding marketing back.
Brand Inconsistency
With pages built in raw HTML, maintaining consistent branding across hundreds of pages was nearly impossible. Every page looked slightly different.
Slow Campaign Execution
Launching new campaigns could take days or weeks. By the time pages were live, market opportunities had already passed.
Poor Page Performance
Legacy HTML pages were bloated and slow. Poor performance hurt SEO, user experience, and ultimately conversions.
Business Impact
These challenges weren’t just technical, they directly impacted Commvault’s ability to generate demand, capture leads, and compete in a fast-moving enterprise market.
The Solution
40Q partnered with Commvault on a two-month redesign sprint, followed by two years of continuous improvement, building a block system that transformed how their marketing team operates.
Block System
Component Library
A block system built on atomic design principles
We developed a comprehensive block library tailored to Commvault’s brand guidelines. Marketing can now create any page layout, landing pages, campaigns, product pages, without writing code or waiting on developers.
Content Migration
Hundreds of legacy pages rebuilt
We migrated existing HTML pages to the new block system, improving performance, ensuring brand consistency, and making every page editable by the marketing team.
Integrations
Marketo Integration
Full-funnel marketing automation
Deep integration with Marketo connects every form, CTA, and demo request to Commvault’s marketing automation, enabling precise tracking and lead nurturing.
6sense Enrichment
Intent data for smarter analytics
6sense integration enriches visitor data with buying intent signals, giving Commvault deeper insight into who’s engaging with their content and when they’re ready to buy.
Elasticsearch
Fast, relevant search
Elasticsearch powers site-wide search, helping visitors quickly find the products, resources, and content they need.
Transformation Results
The new platform delivered immediate and measurable improvements across all key metrics.
20% More Conversions
The redesign and optimized user journeys drove a 20% increase in demo requests and lead conversions.
2x Content Velocity
Marketing now creates and publishes content twice as fast, without developer involvement.
Hundreds of Pages Migrated
Legacy HTML pages rebuilt with the block system—faster, on-brand, and fully editable.
Built for Enterprise Marketing
Every feature designed to help Commvault’s marketing team move faster, stay on-brand, and drive more conversions.
Block System
A comprehensive component library built on atomic design, giving marketers full creative control within brand guidelines.
Marketo Integration
Every form and CTA connected to marketing automation for seamless lead capture and nurturing.
6sense Enrichment
Visitor data enriched with buying intent signals for smarter targeting and analytics.
Elasticsearch
Fast, accurate site search that helps visitors find what they need instantly.
WordPress VIP
Enterprise-grade hosting with security, performance, and support built for global scale.
Performance Optimization
Rebuilt pages load faster, improving SEO, user experience, and conversion rates.
Ready to Free Your Marketing Team?
Commvault now launches campaigns in hours instead of weeks, with a 20% lift in conversions. Let’s discuss how we can do the same for you.
