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CASE STUDY

Engineering a Marketing Platform for a Data Protection Leader

Custom WordPress engineering to support rapid publishing, design consistency, and growth.

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Project overview

Transformation Results

Commvault needed one marketing platform where its team could publish fast and keep the brand consistent across every page.

20% More Conversions

The redesign and optimized user journeys drove a 20% increase in demo requests and lead conversions.

2x Content Velocity

Marketing now creates and publishes content twice as fast, without developer involvement.

Hundreds of Pages Migrated

Legacy HTML pages rebuilt with the block system: faster, on-brand, and fully editable.

Screenshot of a website promoting Commvault Cloud, a cyber resilience platform, with geometric cloud images and text highlighting features like data recovery, resilience, and free trial options for cloud-first enterprises.
A digital graphic showing Commvault Cloud at the center, connected to various cloud services like Azure, AWS, Google Cloud, Oracle, and Salesforce, above a section describing always-on security for cloud apps and AI stacks.
Two people in cleanroom suits stand in a bright, white room looking at a cloud-shaped object floating between them. The webpage promotes cloud resiliency and cleanroom recovery solutions by Commvault.

Business Impact

These challenges weren’t just technical, they directly impacted Commvault’s ability to generate demand, capture leads, and compete in a fast-moving enterprise market.

A website homepage with the title Continuous Business, featuring glowing blue and orange lines on a dark background, and a button to read a letter from the CEO. The Commvault logo is at the top left.

The problem

Marketing Bottlenecked by Technical Debt

As a global enterprise, Commvault needed to move fast, but legacy systems and developer dependencies were holding marketing back.

Developer Dependency

Every campaign, landing page, and content update required developer involvement. Marketing couldn’t move at the speed the business demanded.

Brand Inconsistency

With pages built in raw HTML, maintaining consistent branding across hundreds of pages was nearly impossible. Every page looked slightly different.

Slow Campaign Execution

Launching new campaigns could take days or weeks. By the time pages were live, market opportunities had already passed.

Poor Page Performance

Legacy HTML pages were bloated and slow. Poor performance hurt SEO, user experience, and ultimately conversions.

The solution

The Solution

40Q partnered with Commvault on a two-month redesign sprint, followed by two years of continuous improvement, building a block system that transformed how their marketing team operates.

A website homepage for Commvault Cloud features a navigation menu on the left, a headline about delivering cyber resilience for the hybrid world, a background image of solar panels, and a quote from a satisfied partner.

A block system built on atomic design principles

We developed a comprehensive block library tailored to Commvault’s brand guidelines. Marketing can now create any page layout, landing pages, campaigns, product pages, without writing code or waiting on developers.

Ready to Free Your Marketing Team?

Commvault’s marketing team now publishes on a platform built for speed and brand consistency. Book a platform review to see what that would take for your team.

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