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Build Faster, Convert More: The Art of Quick Landing Pages

Martin Szigeti

Jun 19, 2024 | 4 min to read

Creating landing pages efficiently is a crucial aspect of any marketing strategy. A well designed landing page can boost your conversions but the process of building one can be challenging and time consuming, especially for non technical editorial teams. To tackle this, there are some solutions that may help you get your pages out the door faster.

Page builders

Screenshot of a WordPress interface showcasing various block options such as Paragraph, Heading, Image, Gallery, Video, Audio, Columns, File, Code, and List, under the heading "Be your own builder.

Webpage builders for landing pages offer significant advantages in terms of ease of use, speed, and cost-effectiveness, making them a valuable tool for small businesses. However, they also come with limitations in customization, performance, SEO capabilities, and scalability, which may not suit all businesses, particularly as they grow and their needs become more complex.

As builders are easy to use and often come with pre-designed templates, marketing teams can quickly create landing pages, helping your company to release pages efficiently. However, they also come with significant limitations. The lack of a unique design prevents your page from standing out in a crowded environment, and builders often fall short on customization. Performance is particularly low when using templates as they are code-bloated with unnecessary elements, and slow load times can negatively impact your SEO.

Developing Your Pages

A close up of a computer screen displaying various lines of code in html.

Developing your pages can be a great alternative to using webpage builders. When you create your own pages, you get a fresh and unique design that reflects your brand style and can be optimized for fast loading. However, this process can be expensive and time-consuming. Depending entirely on your development agency can become a problem when you need to react quickly to market needs. The usual process of design, development, QA, and implementation may be too long for the fast-paced environment we deal with. Balancing between time and design needs is crucial for defining your options.

FAS™: Custom Block System

Listening to user needs, we created our own custom system that combines all the benefits of a builder with the performance and flexibility of a tailor-made development. The FAS™ system empowers editorial teams, streamlines processes, and accelerates the creation of landing pages (and any other pages you need).

A collection of WordPress custom blocks for webpage building.

One of the primary benefits of FAS™ is that it puts the power of content creation directly into the hands of the editorial team. Traditionally, creating a landing page required the assistance of developers to ensure that the layout and functionality were up to par. With a custom block system, this dependency is greatly reduced. Editors can:

  • Easily Customize Layouts: Editors can drag and drop pre-designed blocks to create the layout they envision without needing to write a single line of code.
  • Quickly Update Content: Changes can be made on the fly. Whether it’s tweaking a headline, swapping out an image, or adjusting a call-to-action (CTA), these updates can be done swiftly without developer intervention.
  • Maintain Brand Consistency: Custom blocks are designed to adhere to brand guidelines. This ensures that every landing page created is consistent with the overall brand aesthetic and messaging.

The speed at which landing pages can be created with a system like FAS™ is a game changer for marketing campaigns. You can rapidly prototype pages, which means ideas can be visualized and tested in a matter of hours rather than days. All of this allows for immediate implementation; once the page is ready, it can be published in minutes as all the blocks are already tested and approved, reducing the risk of errors and ensuring a smooth launch.

Keeping up with the fast pace of content creation is fundamental for your online strategy. Whether you are a large enterprise or a small business, finding the best system to maintain brand consistency is crucial. Our FAS™ system can significantly enhance your efficiency and streamline your marketing efforts. Contact us today to learn how FAS® can meet all your needs and elevate your brand to the next level.


Martin Szigeti