Engineering
The 40Q Block System and Gutenberg
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Since its initial launch, the Gutenberg block editor in WordPress has seen significant improvements and updates, enhancing both functionality and user experience. Introduced in WordPress version 5.0, Gutenberg marked a substantial departure from traditional editing structures by introducing the concept of reusable blocks, which can be saved and reused across different pages, along with a library of pre-built blocks.
Drawing from our experience deploying numerous sites under this concept, we developed our own enhanced version: the 40Q block system. The 40Q block system is tailored to enhance the editorial experience while maintaining site consistency and ease of maintenance. It identifies design patterns and variations, creating flexible, customizable blocks that can be easily integrated into any section of the site. These blocks offer a multitude of styles and combinations, with additional variations available on demand.
How it Works
Each block is custom-made based on the site’s design system, recognizing repeated patterns such as column layouts, toggling between text and images, varying sizes, and more. This enables editors to adjust blocks without the need for code or style sheet modifications.

Expanded Options
Post-launch, as your communication needs evolve (a common scenario), we’re prepared. Even after implementation, we can introduce new block variations swiftly and efficiently through fast and straightforward coding, expanding your design and functionality options.
Consistency is Key
With the 40Q block system, consistency is assured. Blocks adhere strictly to your design guidelines, ensuring uniformity regardless of who implements them or where on the site they are used. This consistency is invaluable when managing multiple editors and sites, guaranteeing visitors enjoy a seamless experience throughout.
Optimized QA
Our QA process is streamlined. Following initial deployment, all blocks undergo thorough approval and checks, minimizing concerns about bugs or errors. This efficiency saves significant time and minimizes back-and-forth with your team, allowing new content to go live in a matter of hours, not days.
Empowerment Through Autonomy

The 40Q block system empowers you with autonomy over your content. Reduce dependency on development resources and take full control of content updates and creations post-implementation. Easily modify content, replace assets, or remove outdated information without requiring additional development hours. Create dynamic new pages by rearranging and deleting blocks as needed, facilitating seamless and efficient content delivery that empowers your team to publish swiftly and consistently.
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