AEM to WordPress VIP migration
AEM can run a large estate, but most changes still go through specialists. We move your pages, assets and URLs to WordPress VIP, so your marketing team publishes on its own and IT keeps control.
The real problem
The platform can do almost anything. What slows your team down is that most of it needs an AEM specialist: a new component, a template change, a landing page that does not fit the existing ones.
So campaigns get planned around the specialists’ calendar, and the licence renews whether your team shipped or not. That cost rarely shows up in one budget line, which is why it is easy to keep paying.
Weighing the numbers? Read The true cost of Adobe Experience Manager and WordPress VIP vs AEM for enterprise teams, or compare WordPress with other platforms.
What the migration covers
Moving off AEM is not a content export. These six layers decide whether the new site behaves like the old one on launch day.
Pages, components and templates
AEM pages are trees of components on editable templates. Each component is mapped to a WordPress block, so your editors get the same building pieces, without needing a specialist to use them.
Content Fragments and Experience Fragments
Structured fragments become custom post types and fields; reusable Experience Fragments become synced patterns. The mapping is agreed in the diagnosis, before anything moves.
Assets in AEM Assets (DAM)
Files move with their metadata, alt text and folder structure where it is still useful. A second pass rewrites every reference inside the content, and indexed PDFs get their own redirects.
URLs and redirects
AEM URLs often carry /content/ paths, .html extensions and vanity URLs. The redirect map is built from a full crawl of the live site, and one rule is enforced: no redirect chains.
Languages and sites
Language copies and Multi Site Manager live copies are mapped to WordPress VIP multisite or a multilingual setup, chosen in the diagnosis by how your teams actually publish.
Integrations and workflows
Analytics, personalization, forms, search and single sign-on are listed one by one: rebuilt, replaced or retired. Approval workflows map onto WordPress roles and editorial rules your IT team controls.
What changes
After the move, the people who write the content are the people who publish it, on a platform you own and IT can govern.
Blocks assemble into pages without a ticket. Reviews happen inside the CMS. WordPress VIP runs the hosting, security and scale, so your developers go back to work that needs them.
The same move from another proprietary platform: Ueno Bank left Liferay for WordPress VIP and launched in weeks. Its marketing team now publishes without waiting on developers. Read the case
The plan
Three steps, with a decision point at the end of each one. Your AEM site stays live until the new one is verified.
A full crawl of your AEM site, an inventory of templates, components, fragments and assets, a list of integrations, and a baseline of every URL and metadata value. Then a pilot: a real slice of content moved end to end, so the mapping is proven before the full run.
The WordPress VIP build, the block library and the content migration run in parallel while AEM stays live and editable. QA covers browsers, integrations and editor workflows, tested with the people who will publish.
Cutover with AEM kept available until you decide to switch it off, so rollback is a decision, not a project. We watch rankings and coverage until they settle, and keep improving the platform with your team.
Before you commit
In 30 minutes a WordPress engineer looks at your templates, your assets and your URL structure, and tells you what moving them involves. No obligation to go further.
FAQ
The questions that come up when a team weighs leaving Adobe Experience Manager, answered without hedging.
Before you decide
Ready when you are
Bring us your AEM site and we will map the path to WordPress VIP: templates, assets, redirects, integrations and the workflows your team will use on day one.