Book a platform review

CASE STUDY

Scaling a Paraguayan digital bank with WordPress VIP

How Ueno Bank transformed from a rigid, developer-dependent platform to an agile, marketing-empowered digital experience that serves thousands of customers daily across Latin America.

Learn more

Project overview

Transformation Results

Ueno Bank moved from Liferay to WordPress VIP in weeks, and its marketing team now publishes without waiting on developers.

Autonomy

Marketing teams can now launch campaigns independently, without developer intervention.

Scalability

Enterprise-grade infrastructure that grows with Ueno’s expanding customer base.

Performance

Faster loading times and improved user experience across all touchpoints.

Two computer screens display Ueno Banks website. The left screen shows a loan offer with a photo of people and the text A Loan for Every Need. The right screen promotes business banking on a purple background.
Promotional image for the Ueno app showing a phone screen with reward points and savings benefits. Text in Spanish highlights daily savings and access to exclusive benefits by creating an account.
Screenshot of a banking app webpage in Spanish highlighting features like account management, international payments, QR payments, and a green “ueno dúo card” displayed below. Clean, modern design with illustrations and icons.

Business Impact

These challenges weren’t just technical: they also affected business agility and customer experience, limiting Ueno’s competitiveness in digital banking.

A website builder interface shows a blocks menu on the left for adding elements like buttons and images, while the main area previews a modern banking website with Pay now, pay it back later and banking service features.

The problem

Autonomy, Scale, and Consistency Challenges

As Paraguay’s digital bank expanded, Ueno faced critical challenges that weren’t just technical: they impacted business agility and customer experience.

Developer Bottlenecks

On Liferay, even small content updates required IT involvement. Marketing teams were slowed down by technical dependencies.

Slow Campaign Execution

Launching new product pages or promotional campaigns could take days or weeks, limiting Ueno’s ability to act on fast-moving opportunities.

Brand
Inconsistency

With a restrictive brand manual but limited CMS flexibility, maintaining design and brand standards across the site was a constant battle.

Scalability & Security

As a financial institution, Ueno needed enterprise-grade infrastructure capable of handling high traffic securely while meeting regulatory requirements.

The solution

The Solution

40Q designed and implemented a solution centered around autonomy,
scalability, and performance, transforming Ueno’s digital capabilities.

A purple promotional graphic for Ueno Bank shows two smartphones displaying banking app screens. Bold white text reads, Bring Your Business to Ueno Bank, with a button below labeled Open Account.

Multilingual & Regional Expansion

Solutions supporting content sharing across different LATAM markets, allowing centralized governance with local adaptability.

Ready to Transform Your Digital Platform?

Discover how 40Q can help your organization achieve the same level of autonomy, scalability, and performance that transformed Ueno Bank’s digital operations.

Book a platform review