CASE STUDY

Scaling Paraguay’s Leading Digital Bank with WordPress VIP & FAS Blocks

How Ueno Bank transformed from a rigid, developer-dependent platform to an agile, marketing-empowered digital experience that serves thousands of customers daily across Latin America.

Autonomy, Scale, and Consistency Challenges

As Paraguay’s digital bank expanded, Ueno faced critical challenges that weren’t just technical—they impacted business agility and customer experience.

Developer Bottlenecks
On Liferay, even small content updates required IT involvement. Marketing teams were slowed down by technical dependencies.
Slow Campaign Execution
Launching new product pages or promotional campaigns could take days or weeks, limiting Ueno’s ability to act on fast-moving opportunities.
Brand
Inconsistency
With a restrictive brand manual but limited CMS flexibility, maintaining design and brand standards across the site was a constant battle.
Scalability & Security
As a financial institution, Ueno needed enterprise-grade infrastructure capable of handling high traffic securely while meeting regulatory requirements.

Business Impact

These challenges weren’t just technical—they also affected business agility and customer experience, limiting Ueno’s competitiveness in digital banking.

The Solution

40Q designed and implemented a solution centered around autonomy,
scalability, and performance, transforming Ueno’s digital capabilities.

Discovery process

Global Ready

Multilingual & Regional Expansion

Solutions supporting content sharing across different LATAM markets, allowing centralized governance with local adaptability.

Team Empowerment

Training & Onboarding

Dedicated workshops ensuring Ueno’s marketing and content teams could fully operate the CMS independently from day one.

Hosting selection

Scalable & Secure

WordPress VIP Infrastructure

Cloud-native, enterprise-grade hosting environment delivering scalability, performance, and security trusted by global brands.

Brand Consistent

Design System & Brand Alignment

A custom design system integrated into WordPress ensuring every update respects Ueno’s visual identity while remaining easy to use.

Migration

Enterprise-Grade

Migration from Liferay to WordPress VIP

Transitioned from a rigid, developer-heavy platform to a modern, enterprise-grade CMS built for agility.

Fas blocks system

No-Code Solution

FAS Block System™

A modular content system built on WordPress Gutenberg, empowering marketing teams to create and update content without coding.

Transformation Results

The new platform delivered immediate and measurable improvements across all key metrics.

Autonomy

Marketing teams can now launch campaigns independently, without developer intervention.

Scalability

Enterprise-grade infrastructure that grows with Ueno’s expanding customer base.

Performance

Faster loading times and improved user experience across all touchpoints.

The Results

Autonomy + Agility at Scale

The impact of the new platform was immediate and measurable across all key performance indicators.

Hours
Campaign Launch Time
From days/weeks to hours
70%
Less Developer Dependency
Team autonomy achieved
+40%
Increase in Engagement
Better user experience
+25%
Longer Session Durations
Improved performance
100%
Brand Consistency
Across all touchpoints
40%
Reduction in TCO
First year savings

Ready to Transform Your Digital Platform?

Discover how 40Q can help your organization achieve the same level of autonomy, scalability, and performance that transformed Ueno Bank’s digital operations.