Faster pages.
Each story is served from Cloudflare’s edge cache on a serverless WordPress stack, built for the hours when readership spikes.
WordPress for digital publishers and media companies
Your editors publish at news pace. The site holds up. AI credits your journalism.
When a story breaks, your editors should be building the page, not filing a ticket. 40Q builds WordPress platforms for publishers that stay fast through traffic spikes and every update.
What newsroom teams tell us
In media, the website is the product
Your audience, your search traffic and your ad revenue all arrive through the same pages. Here is how it sounds when the platform lets them down.
Why WordPress for publishers
A publishing platform you own, built for newsroom volume
WordPress gives publishers an editor journalists already know, code they own, and integrations for ads, analytics and subscriptions. On WordPress VIP it adds managed infrastructure for traffic spikes and the security reviews large newsrooms need.
Most newsroom problems are not the CMS. They come from how the site was built on top of it: one-off templates, plugins added under deadline, and a theme only its original author understood. That is the part we engineer.
40Q is the first WordPress VIP agency partner based in South America. Senior engineers in Argentina and LATAM, working US hours.
What we build for publishers
Each pain, and what we build to fix it
Every row starts where your newsroom loses time or readers, and ends with what we build on WordPress and run with your team.
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“Our live blog template is still waiting on a developer.”
Live coverage, explainers and sponsored features each need a template, and each template needs a developer. We turn your story formats into blocks editors assemble themselves, and the brand holds. We build: a governed block library of your story formats.
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“The site buckles the moment a story goes viral.”
Hosting sized for an average day fails in the hour a story spreads. We plan for the peak instead. We build: infrastructure on WordPress VIP or your own cloud, with edge caching and CDN rules set for traffic spikes.
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“Ad scripts make every article crawl.”
Ad tech, analytics, newsletters and paywalls pile up one plugin at a time until every page drags. We give each page type a performance budget and load revenue scripts in a fixed order. We build: maintained integrations in place of plugin sprawl, with a Core Web Vitals check on every release.
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“Nobody wants to touch the theme, so updates wait.”
When the people who built the theme have moved on, updates stall and security falls behind. We put the theme under version control and test each update before it ships. We build: a staging pipeline for core and plugin updates, with releases scheduled around your news calendar.
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“AI assistants summarize our reporting without naming us.”
Articles stored as one block of HTML give machines little to go on, so the facts travel and the source gets lost. We make author, date, topic and publisher explicit in every story. We build: content models for articles, authors, topics, video and series, with schema markup that names your publication as the source.
Plant Based News, at a glance
Blocks for every story format.
Editors assemble pages from custom blocks shaped around the formats they publish every day.
A more autonomous newsroom.
The editorial team changes content itself instead of waiting on a developer for each update.
Plant Based News case study
Plant Based News, rebuilt for news-day traffic
Plant Based News publishes daily for a growing audience. Its custom theme had become hard to change, support from its previous developers was unreliable, and page speed was not keeping up with readership.
40Q modernized the custom Sage theme, moved the site to serverless WordPress with Cloudflare edge caching, built editorial blocks for its story formats, and delivered a mobile-first redesign.
The site is more secure today, and the editorial team updates content without heavy developer involvement.
Our partnership with 40Q has transformed our website, enhancing user experience and communication. Their technical expertise and reliable support have been invaluable, providing us with a strong sense of security.
Xisca Taylor, Operations Manager, Plant Based News
FAQ
Questions publishers ask before they switch
What editors, product leads and CTOs at media companies want to know before they move their newsroom platform.
Ready for the next big story?
See where your newsroom platform is at risk
In 30 minutes, a WordPress engineer reviews your publishing workflow, page speed and stack with you, and names what to fix before the next traffic spike.