WordPress for tech companies and SaaS
Marketing ships campaigns. Engineers ship the product. AI understands every page.
Every landing page that waits on a developer pulls that developer off the roadmap. 40Q builds WordPress platforms your marketing team runs on its own, connected to your CRM.
Clients
Companies whose marketing teams publish on platforms 40Q built
- ThreatModeler
- Commvault
- Ueno Bank
- Everest Group
What tech marketers tell us
Your campaign queue is eating your roadmap
In most SaaS companies, the people who can change the website are the people building the product. Here is how that sounds from the marketing side.
What 40Q builds
From sprint ticket to shipped page, one fix at a time
None of this is anyone’s fault. The site was built so that only developers can change it, and that is the part we rebuild.
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“Every landing page is a ticket in someone else’s sprint.”
Launches slip to the next release because the only people who can build a page also build the product. We give marketing approved components to assemble pages from. We build: a governed block library for landing, event and product pages.
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“Only one person dares to touch the page builder.”
Builders such as Elementor pile layout and content into one place, so every edit risks breaking a page. We move the site to native WordPress blocks and keep your URLs. We build: a builder-to-Gutenberg migration (how it works).
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“Sales can’t tell which pages produce pipeline.”
When forms live in a separate tool, leads arrive late or without their source. We put the forms inside the block system. We build: forms that post straight to HubSpot or Salesforce, with the page and campaign attached.
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“Each rushed launch looks a little less like our brand.”
Brand drift starts when every page is designed from scratch. We encode type, color, spacing and layouts into the blocks themselves. We build: your design system as WordPress blocks, so a page built the night before a launch still matches the rest of the site.
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“Engineering won’t let marketing near production.”
That is a fair rule when publishing and deploying are the same act. We separate them. We build: WordPress roles for who publishes what, with the platform’s code in your repository and every code change going through your engineers’ review.
ThreatModeler case study
ThreatModeler’s marketers now launch their own campaigns
ThreatModeler, an enterprise threat modeling company, had its marketing site on Elementor. Each new campaign page needed custom design work and time from a developer.
40Q moved the site to a governed library of WordPress blocks with HubSpot built into it. New pages are assembled from approved components, and every form feeds the CRM.
The marketing team now builds and publishes campaign pages itself, without waiting on a developer. Also in tech: for Commvault, a data protection company, 40Q built the block system its marketing team publishes on.
FAQ
What tech marketing and engineering leaders ask us
The questions CMOs and CTOs bring to a platform review.
Next step
Let marketing launch and keep engineers on product
In 30 minutes, a WordPress engineer maps where your site pulls engineers off the product and what to change first. No deck and no sales pitch.