WordPress for manufacturers
Your buyers find the right spec without calling sales. AI reads every datasheet.
Products, spec sheets, manuals and distributors in one structured WordPress platform. Your marketing team keeps it current, and search engines and AI assistants can read every page of it.
What manufacturing teams tell us
Your catalog is bigger than your website shows
Most manufacturing sites were built as brochures. Buyers, reps and distributors now use them as a parts desk, and these are the complaints that reach marketing and sales.
- “Engineers call sales to ask for a datasheet we already published.”
- “Our site can’t filter by the specs buyers actually search for.”
- “Quote requests land in a shared inbox with no product or region.”
- “Someone retypes product data from the ERP into the website.”
- “Changing one product page takes a ticket and a release.”
What 40Q builds for manufacturers
From datasheet hunt to the right part, one fix at a time
Your products are not the problem. The site was built to show them, not to answer questions about them, so that is what we change.
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“Engineers call sales to ask for a datasheet we already published.”
The file exists, but it sits in a shared drive or inside a PDF that search engines and AI assistants rarely surface. We give every product one page with its specs in structured fields and one current version of each document. We build: product pages with schema markup and a document library for manuals, safety and compliance files.
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“Our site can’t filter by the specs buyers actually search for.”
Engineers search by attribute, standard or part number, and the menu only knows product families. We model each attribute as data, so the catalog can sort and narrow by it. We build: a catalog with filters and a search that reads product attributes.
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“Quote requests land in a shared inbox with no product or region.”
A buyer ready to order cannot tell who sells in their territory, and the request arrives without context. We attach the product and the region to every request. We build: a distributor finder by region and product line, and quote forms that post to your CRM and reach the right rep or distributor.
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“Someone retypes product data from the ERP into the website.”
Two copies of a spec drift apart, and the website is usually the one that is wrong. We make your PIM, ERP or master spreadsheet the owner of product data. We build: an import or sync, so each spec is entered once and shown everywhere.
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“Changing one product page takes a ticket and a release.”
When only IT or an outside agency can edit, new products and campaigns wait in a queue. We hand the page work to marketing, in every language you sell in. We build: a governed block library, with roles for each region and product line.
Work for manufacturers
Built for manufacturers, directly and through agency partners
A global industrial technology manufacturer. Through an agency partner, 40Q built the WordPress block library behind its corporate and editorial pages, so its team assembles new pages from approved components.
A contract furniture manufacturer. Through an agency partner, 40Q built and supported its product catalog of fabrics, finishes and grades, with search across the site and product data imported from spreadsheets.
Celomat, an industrial company in Argentina. 40Q designed and built its corporate WordPress site, working directly with its team.
The same patterns in other sectors. A research library whose access follows the CRM, for Everest Group in professional services, and a block system connected to HubSpot, for ThreatModeler in technology. 40Q has spent fifteen years helping teams stop depending on developers to publish, across hundreds of WordPress projects.
FAQ
Questions manufacturers ask before they rebuild
What marketing, sales and IT leaders at B2B manufacturers ask in a platform review.
Next step
Find out what your buyers can’t find
A 30-minute review with a WordPress engineer. We follow one buyer from search to datasheet to distributor on your site today, and you leave knowing what to fix first.