Client
Municipality of Vicente López, Argentina
CASE STUDY
A City Website Organized Around What Residents Need
The Municipality of Vicente López replaced a custom CMS with WordPress. Residents now find procedures, services and activities faster, and municipal teams publish on their own.
Sector
Local government
Platform
WordPress, from a custom CMS
Launched
2026
Home page, desktop
Project overview
Built for Residents, Run by the City
Vicente López, in Greater Buenos Aires, serves its residents through hundreds of procedures, places and programs. Its team knew residents searched by need, not by department. 40Q turned that insight into a WordPress platform its own teams can run.
86%
lighter home page on mobile, 10.3 MB to 1.5 MB
4.1 s
to show the home page’s main content on mobile, down from 33.7 s
94
accessibility score of the home page on mobile, up from 71
The problem
A Site Organized Like the Municipality, Not Like Its Residents
The old site ran on a CMS built to order. It was slow on phones, hard for teams to update, and grouped information by department. Residents had to know how the Municipality works to find what they needed.
Built Around Departments
Menus and icon grids followed the org chart. A resident looking for a health center or a permit had to guess which area owned it.
Heavy on Phones
The home page weighed 10.3 MB on mobile and took 33.7 seconds to show its main content in a lab test.
Hard to Update
The custom CMS gave editorial teams little flexibility, so routine changes depended on development.
Barriers to Access
The home page scored 71 out of 100 for accessibility on mobile, in a city that has to serve every resident.
Why It Mattered
A city website is a front desk that never closes. When residents cannot find a procedure online, they call, queue or give up, and municipal teams answer the same questions every day. The Municipality needed a site that answers first, and that its own teams can keep current.
The solution
The Solution
The Municipality’s team researched how residents search and set the design system. 40Q structured the content, built the platform on WordPress and handed it over to the teams that run it.
Navigation by resident need
We worked with the Municipality’s design team on the new structure. The menu now groups services the way residents look for them, from health and education to city services, and puts search at the top of the home page.
Navigation by resident need
We worked with the Municipality’s design team on the new structure. The menu now groups services the way residents look for them, from health and education to city services, and puts search at the top of the home page.
Health page, desktop
Health page, on a phone
News article, on a phone
Results
What Changed for Residents and Teams
A site residents can use from any phone, and a platform the Municipality’s teams run themselves.
Findable Services
Search and the four most common tasks sit at the top of the home page, so residents start where they need to be.
Publishing Without a Ticket
Municipal teams create and update pages with ready-made blocks, each in its own area.
One System for Every Area
Health, Education, Sports, Culture and the rest share one block library and one content model.
Case studies
More teams that run their own sites
Northeastern University
Moved its school's sites onto one WordPress design system, so a small team launches pages and campaigns faster.
Read the Northeastern University case
Open House New York
Runs its citywide festival on one WordPress site, with a map, filters and saved itineraries for visitors.
Read the Open House New York case
Ueno Bank
Moved from Liferay to WordPress in weeks. Marketing now changes the site without developers.
Read the Ueno Bank case
Commvault
Marketing teams around the world publish on their own. Custom blocks keep every region on brand.
Read the Commvault case
Running a Website for a City or Public Agency?
Vicente López now runs a site organized around its residents, on a platform its own teams operate. Let’s look at what that would take for yours.