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Start Using Gutenberg and Convert your Site into a Lead Generation Tool

José Debuchy

Apr 9, 2024 | 3 min to read

The Marketing Leader’s Dilemma: Overcoming CMS Limits

Imagine you’re leading a marketing team driven by creativity, strategy, and the constant pursuit of excellence. You aim to tell your brand’s story in a way that resonates, converts, and eclipse your competition. But there’s a significant obstacle in your path: an inflexible Content Management System (CMS) that complicates every step of your content creation process, turning what should be straightforward tasks into endless challenges.

The Eternal CMS Challenge: Seeking Flexibility

Your CMS, supposed to be your flagship, is more like a rowboat with a leak. It’s rigid and challenging to navigate, slowing down your marketing team’s ability to preview and publish content efficiently. Moreover, there is a strong dependency on development teams for any iteration.

The stakes are high; continue on this path, and you risk losing engagement, diminishing brand authority, and ultimately failing to achieve your communication goals.

How Gutenberg Transforms Content Creation for Marketing Teams

In response to this pressing need, WordPress introduced Gutenberg, a significant update representing a leap forward for content creators everywhere. The project launched at the end of 2018 as the new block editor for WordPress. This new tool simplifies content management, making it easier for marketing teams to design, edit, and publish content without the usual hurdles.

These are some of the benefits your team gets when switching to Gutenberg:

  • Customization with Ease: Gutenberg’s custom block creation is a game-changer, directly correlating your brand’s design system and the content you produce. Implement your design seamlessly from Figma files to your website, ensuring brand consistency across all touchpoints.
  • Preview with Precision: The admin panel allows for live content previews, eradicating the guesswork and multiple rounds of revisions. What you see in the preview is what your audience will experience, ensuring every piece of content is in the right place.
  • Template-Driven Efficiency: Leverage block templates to streamline the copy production process. These templates maintain brand consistency and accelerate content creation, allowing your team to focus more on strategy and less on manual adjustments.

Adopting Gutenberg will streamline your content creation process and ensure that every piece of content is a step toward strengthening your brand’s digital presence. Improved SEO, enhanced accessibility, and outstanding performance become your new standard.

However, hesitation or refusal to adapt carries its consequences. Sticking with an inflexible CMS means continued struggles with content management, compromised brand consistency, and potentially falling behind in the digital marketing race.

Are you ready to transform your website into a marketing tool with Gutenberg?

  1. Consultation with 40Q: Begin with a strategic consultation to understand what Gutenberg can offer your team. Schedule a Call.
  2. Technical Assessment: Evaluate your current CMS setup and prepare for the transition to Gutenberg, considering any custom needs or integrations.
  3. Training and Onboarding: Utilize resources from both 40Q and the broader WordPress community to train your team on Gutenberg’s capabilities.
  4. Implement and Iterate: Start small with a pilot project or section of your site. Learn and adapt, using Gutenberg’s flexibility to refine your approach.

Break away from the confines of traditional CMS platforms and let creativity flow unbounded.

Resources for learning Gutenberg


José Debuchy