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Streamline Your Marketing Efforts with a Custom Editorial Experience

Martin Szigeti

Jun 12, 2024 | 3 min to read

In today’s fast-paced digital landscape, content is king. However, managing and updating content can be time-consuming and labor-intensive for marketing teams striving to stay ahead. To streamline content operations and enhance online presence, a robust and intuitive editorial experience is essential. This is where 40Q’s tailor-made FAS™ (Flexible Agile Simple) solution shines, improving efficiency and reducing labor hours through a user-friendly interface designed specifically for marketing teams.

What is Editorial Experience

Editorial experience refers to how easily content creators, editors, and marketers can manage, update, and publish content on a website. It combines usability, flexibility, and workflow. A superior editorial experience empowers non-technical users to manage content updates quickly and accurately without relying on developers. 40Q’s FAS™ solution takes this concept to the next level by offering customized, reusable blocks that streamline the entire process. Learn more about how FAS™ empowers marketing teams by reducing dependency on development.

A screenshot of a WordPress editing text page with various tools and options for customizing content.

Tailor-Made Enhanced Editorial Experience

A customized editorial experience is more than just ease of use; it’s about meeting your specific workflow needs. With FAS™, we create reusable custom blocks based on your brand’s design system, ensuring that every block adheres to your visual identity while allowing flexibility for content creation. This system not only makes content creation faster but also ensures consistency across your entire site.

Easy Editorial Saves You Time

Our FAS™ system puts the power back into the hands of your editorial team. They can drag and drop pre-designed content blocks to update content in real-time, significantly reducing the dependency on developers. This streamlined workflow frees up time for your team to focus on strategy rather than technicalities. Whether you’re adjusting headlines or updating landing pages, the ability to quickly create and modify content means faster campaign launches and more agile marketing efforts.

Site-Wide Consistency

Consistency is key to maintaining a professional and cohesive online presence. Our solutions ensure that every piece of content reflects your brand image. Using standardized blocks and templates ensures uniformity across all pages and posts. This not only enhances the visual appeal of your website but also ensures that your messaging remains consistent. A well-structured editorial experience makes it easy to replicate styles and formats, providing a unified look and feel across your entire site.

A preview of different blocks used to build a web page.

Helping Marketing Teams

An enhanced editorial experience translates into greater agility for marketing teams. With the ability to update content instantly, launch campaigns quickly, and adapt to market changes, your team can respond promptly to new opportunities. This newfound autonomy means faster turnaround times and the ability to scale content efficiently. As your business grows, FAS™ ensures that your team has the tools to keep up. To learn more about how we help marketing teams move faster, check out our article on building quick landing pages.

As you can see, a tailor-made editorial experience offers significant benefits for companies looking to improve efficiency and reduce labor hours. By focusing on the specific needs of your editorial team, our custom solutions streamline content management, ensure site-wide consistency, and empower marketing teams to operate with greater autonomy and agility.

If you’re ready to revolutionize your content strategy and enhance your editorial capabilities, we’re here to help you leverage the full potential of your site. Let’s collaborate to create a content management system that not only meets your needs but also drives your business forward.

Author

Martin Szigeti