Start Using Gutenberg and Convert your Site into a Lead Generation Tool

The Marketing Leader’s Dilemma: Overcoming CMS Limitations

As a marketing leader, your team thrives on creativity, strategy, and the pursuit of excellence. But when your CMS becomes a bottleneck, your ability to deliver impactful content is compromised. What should be a seamless process turns into a series of hurdles that slow you down and hinder your brand’s reach. That’s where the power of WordPress, and more specifically, Gutenberg, comes into play. Discover how WordPress stacks up against other CMS options.

The Challenge: Inflexible CMS Slows You Down

Imagine trying to execute a time-sensitive campaign or respond to a viral trend, but your CMS is holding you back. Whether it’s dependency on developers or clunky interfaces that waste valuable time, an inflexible CMS is more than just frustrating; it threatens your brand’s agility and ability to generate leads.

The stakes are high; continue on this path, and you risk losing engagement, diminishing brand authority, and ultimately failing to achieve your communication goals.

How Gutenberg Transforms Content Creation for Marketing Teams

WordPress’s Gutenberg editor revolutionizes the way you create and manage content. Introduced as a block-based editor, Gutenberg simplifies the content creation process, giving your marketing team the flexibility to design, edit, and publish without being tied to developer schedules. This democratization of publishing echoes WordPress’s mission to make content creation more accessible and intuitive.

Here’s how Gutenberg can transform your website into a powerful lead-generation tool:

Customization Made Easy: Gutenberg’s block system allows your team to design content that perfectly aligns with your brand. Whether using pre-built blocks or custom-built ones with our FAS™ system, your team can effortlessly translate designs from Figma to the website, ensuring brand consistency at every step.
Live Previews for Precision: No more guesswork. With Gutenberg, the live preview function lets your team see how content will appear to users. This eliminates the need for multiple rounds of revisions and guarantees that each post or page looks strictly as intended.
Template Efficiency: Reusable block templates are a game-changer. Your team can streamline the production of landing pages, blog posts, or campaign materials, ensuring that they adhere to your brand’s guidelines while speeding up the content creation. These templates enable you to focus more on strategy and less on repetitive design tasks.

Unlocking Lead Generation with Gutenberg and FAS™

At 40Q, we’ve elevated Gutenberg’s power with our FAS™ block system, creating custom blocks that blend flexibility with performance. The combination of Gutenberg and FAS™ allows your marketing team to build and modify landing pages designed specifically for conversion—without waiting on developers.

Customizable Layouts for Optimized Conversions: With Gutenberg and FAS™, you can create high-converting landing pages tailored to specific audiences or campaigns. Modify layouts on the fly and launch campaigns quickly, ensuring your content stays relevant and impactful.
Content Autonomy and Speed: With the ability to quickly update headlines, images, and CTAs, your marketing team can make immediate adjustments based on campaign performance. No more bottlenecks, just agile content creation that drives lead generation.
Brand Consistency Meets Agility: All blocks built with FAS™ adhere to your brand’s design system, ensuring that no matter who on your team is creating content, it looks professional, consistent, and on-brand.

SEO and Accessibility Built-In

Using Gutenberg and FAS™ also means optimizing for SEO and accessibility is baked right into the process. With customizable block structures and clean code, your content is not only engaging but also discoverable by search engines. WordPress’s commitment to accessibility standards ensures that your content is reachable by all audiences, expanding your reach while adhering to modern web standards.

Maximize Conversions with Seamless Third-Party Integrations

A successful lead generation strategy isn’t just about creating content—it’s about integrating with your entire marketing stack. Gutenberg and FAS™ offer seamless integration with CRM tools, marketing automation platforms, and analytics systems like Parse.ly. This ensures you can track performance, nurture leads, and optimize your content strategy in real-time.

Example: Add a lead capture form to any page with just a few clicks. Whether you’re running a campaign or launching a new product, Gutenberg and FAS™ make it simple to build and deploy conversion-optimized pages in minutes.

Are you ready to transform your website into a marketing tool with Gutenberg?

Consultation with 40Q: Begin with a strategic consultation to understand what Gutenberg can offer your team. Schedule a Call.
Technical Assessment: Evaluate your current CMS setup and prepare for the transition to Gutenberg, considering any custom needs or integrations.
Training and Onboarding: Utilize resources from both 40Q and the broader WordPress community to train your team on Gutenberg’s capabilities.
Implement and Iterate: Start small with a pilot project or section of your site. Learn and adapt, using Gutenberg’s flexibility to refine your approach.

Break away from the confines of traditional CMS platforms and let creativity flow unbounded.