How do we know whether WordPress or a headless CMS is right for us?

It comes down to three things: your team's technical capability, your content model, and where your content needs to go. WordPress is the right choice for most marketing and editorial sites — it's mature, flexible, and the editorial experience is excellent when built properly. A headless CMS makes more sense when content needs to flow across multiple channels, when you need more structured content types than WordPress's block editor handles well, or when the frontend has performance or design requirements that a traditional WordPress theme can't meet. We'll give you an honest recommendation based on your actual situation.

What does a WordPress VIP engagement look like with 40Q?

WordPress VIP is Automattic's enterprise platform — designed for high-traffic, mission-critical sites that need guaranteed uptime, advanced security, and editorial governance at scale. As a certified VIP partner, we handle the full engagement: architecture design, development to VIP's strict code standards, deployment pipeline setup, and ongoing support. We've worked with enterprise clients across technology, finance, and media on VIP — it's a natural fit for organisations that have outgrown standard managed WordPress hosting.

Can you migrate our existing site without losing content or SEO rankings?

Yes — and protecting both is a core part of how we scope every migration. Content migration involves mapping your existing content model to the new structure, handling redirects properly, and validating that nothing gets lost or mangled in the process. SEO preservation means a thorough redirect map, metadata migration, and a pre-launch crawl to catch anything that might cause a rankings drop. We've done this enough times to know where the risks are — and to plan for them before they become problems.

We're on Webflow and hitting its limits. What does moving to WordPress involve?

Webflow is a great tool for getting a site live quickly, but it has real limitations once you need custom content types, complex integrations, or serious editorial workflows. A Webflow-to-WordPress migration typically involves rebuilding the frontend in WordPress blocks or a headless architecture, migrating content, and setting up redirects. The timeline is usually four to eight weeks depending on site size and complexity. We can scope it precisely once we've seen the existing site.

Do you provide ongoing CMS support after a project is delivered?

Yes — through our Managed Services practice. We offer retainer-based support covering platform updates, security patching, performance monitoring, and ongoing development. For clients on WordPress VIP, we also provide dedicated platform management. If you want to hand the site to your internal team after launch, we'll structure a proper handoff with documentation and training. If you want us to stay involved, we can scope that too.

Expertise

Content Management Systems

A CMS should give your editors confidence and your developers freedom. Too often it does neither. We implement, extend, and migrate content management systems so that marketing teams can move fast — without creating a support queue for the dev team.

Capabilities

Your editors deserve a CMS that gets out of their way

40Q has built on WordPress, Shopify, and headless CMS platforms for over a decade. We know what makes an editorial team productive, what makes a developer’s life miserable, and how to build a content architecture that serves both — now and three years from now.

WordPress

WordPress is the world’s most widely used CMS for good reason — when it’s built properly. We design and build WordPress platforms with governed block systems, flexible content models, and editorial workflows that let marketing teams publish at speed without breaking things. For organisations that need enterprise-grade hosting, security, and governance, we’re a certified WordPress VIP partner.

Shopify & Headless Commerce

We build Shopify storefronts and headless commerce experiences that put merchandising control in the hands of the people closest to the product. From theme customization to fully headless builds with a React frontend, we connect the commerce layer to whatever CMS or marketing stack sits alongside it.

Headless CMS Architecture

For teams that need content to flow across multiple channels — web, app, email, digital signage — a headless CMS like Contentful, Sanity, or Payload decouples the content from the presentation. We design the content model, build the editorial interface, and connect it to whatever frontend is in play. Done well, it’s invisible to editors and powerful for developers.

Editorial Workflow Design & Training

A technically excellent CMS that editors don’t know how to use — or don’t trust — is just expensive shelfware. We design the editorial experience alongside the technical architecture, and we train content teams properly at handoff. Not a 30-minute walkthrough, but a structured session with documentation that actually gets used.

Platform Migrations

We’ve moved sites from Drupal, Sitecore, Adobe Experience Manager, Webflow, and custom legacy platforms onto WordPress and modern headless stacks. A good migration isn’t just moving content — it’s rethinking the content model and editorial workflows so the new platform genuinely works better than the old one. We scope migrations carefully because the details are where projects go wrong.

Frequently asked questions

READY TO MAKE THE SWITCH

We build the CMS — then we make it smarter

Once the platform is right, AI-powered search, content generation, and SEO optimisation become natural next steps. We can take you from initial platform selection all the way there.

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