Engineering

For the vast majority of marketing and editorial sites, yes — emphatically. WordPress powers over 40% of the web for a reason. The ecosystem is unmatched, the editorial experience is excellent when built properly, and with headless architectures you get the performance and flexibility of modern frontend frameworks without abandoning WordPress’s strengths. The question isn’t usually whether to use WordPress — it’s whether to build it traditionally or headless.

WordPress VIP is the enterprise hosting and platform layer built by Automattic — the same company that makes WordPress.com. It’s designed for high-traffic, mission-critical sites that need guaranteed uptime, enterprise security, and editorial governance at scale. 40Q is a certified WordPress VIP Partner, which means we’re approved to build and deploy on the platform and have the engineering experience to meet its strict code standards.

A traditional WordPress build uses WordPress to manage both the content and the frontend — the theme controls how everything looks and works. A headless build uses WordPress as a content backend only, with a separate React or Next.js frontend consuming it via API. Headless delivers better performance, more design flexibility, and a superior developer experience — but it’s more complex to build and maintain. We’ll give you an honest recommendation based on your team’s capabilities, your content model, and your long-term roadmap.

Yes — migrations are a significant part of what we do. We’ve moved sites from Drupal, Sitecore, Adobe Experience Manager, Webflow, and custom CMS platforms onto WordPress. A good migration isn’t just moving content — it’s rethinking the content model, the editorial workflows, and the governance structure so the new platform actually works better than the old one. We scope migrations carefully because the details matter.

Both. We regularly inherit existing WordPress sites — sometimes to add features, sometimes to fix what’s broken, sometimes to assess whether a rebuild is worth it. We’re honest about what we find. If a codebase is salvageable, we’ll say so. If the technical debt is going to cost more to maintain than to replace, we’ll tell you that too — with the numbers to back it up.

Both. Beyond WordPress and marketing sites, we build full web applications — internal tools, client portals, SaaS products, dashboards, marketplaces, and form-based workflow apps. These are typically built on Next.js with Supabase or a custom backend, depending on the data model. If it lives in a browser and needs real logic behind it, we can build it.

A SaaS build is one of the most technically demanding projects we take on — subscription billing, multi-tenant data isolation, user and team management, feature flagging, and admin tooling all need to be right from day one. We use Next.js, Supabase, and Stripe as our core stack, and AI tools let us move fast on the UI and boilerplate while our engineers focus on the architecture decisions that determine whether a product scales cleanly or hits a wall at 10,000 users.

Absolutely. Not every project needs a CMS. For campaign sites, product launches, event pages, and documentation sites, a static or server-rendered Next.js site with content in MDX, a lightweight headless CMS, or even a simple JSON file is often cleaner, faster, and cheaper to maintain. We’ll recommend the simplest architecture that fits the brief — not the one that creates the most ongoing work.