Scorecard de Autonomía de Marketing

Una evaluación breve para medir cómo responde tu operación web en escenarios reales de marketing.

Marketing Autonomy Scorecard v3

Assess how effectively your organization operates its website as a growth platform. Takes ~3 minutes.

1How fast can your marketing team actually ship?

2Get Your Personalized Breakdown

Find out if your website is accelerating your marketing or holding it back.

How long does it take your marketing team to publish a new page?(Required)

Same day (we can do it ourselves)

1-3 days (minor dev help needed)

1-2 weeks (requires dev ticket)

2+ weeks (full dev project)

What percentage of website changes can your marketing team make without submitting a dev ticket?(Required)

<10% (everything needs a developer)

10-50% (devs for most changes)

50-95% (devs for structural changes)

95%+ (only edge cases need devs)

Did you know?

In many organizations, queue-based publishing is one of the biggest hidden bottlenecks to campaign speed.

How many landing pages has your team published in the last 90 days?(Required)

1-4

5-10

10+

When a campaign drives traffic to your site, can you tell which pages and CTAs actually convert?(Required)

Not really, we see traffic but can’t connect it to outcomes

Partially, we track some conversions but attribution is murky

Mostly, we have conversion tracking on key pages

Yes, every page, form, and CTA is tracked with clear attribution

Does your design system connect your Figma files to your CMS?(Required)

No design system

Figma exists, but developers translate manually

Brand guidelines exist, not connected to CMS

Yes, design tokens are in sync with our CMS theme

When someone fills out a form on your website, what happens to that data?(Required)

It goes to an inbox, someone manually enters it into our CRM

Basic integration, it creates a contact, but we add context manually

Good integration, data flows to CRM with source tracking

Seamless, form data flows into CRM, triggers automation, and is fully attributed

We’ll analyze your answers and send you specific insights about what’s driving your score, and where to focus first.

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