Limited Content Flexibility
The existing site didn’t give marketing the freedom to create new pages or campaigns without developer support.
CASE STUDY
Building a Marketing Engine for Cybersecurity Growth
How 40Q gave ThreatModeler’s marketing team the tools to launch campaigns faster and capture more qualified leads.
A Website That Couldn’t Keep Up with Growth
ThreatModeler had a website, but lacked the flexibility and tools their marketing team needed to drive demand.
No Design System
Without standardized components, every new page required custom design work, slowing down execution and creating inconsistency.
Disconnected Sales Intelligence
The sales team had no visibility into who was visiting the website.
Disjointed Form Experience
Forms were embedded from external tools, looking out of place and breaking the visual flow of the site, creating friction for enterprise buyers.
Business Impact
These challenges weren’t just technical, they slowed down ThreatModeler’s ability to generate demos, nurture leads, and compete in a crowded cybersecurity market.
The Solution
40Q partnered with ThreatModeler on a two-month engagement to redesign, systematize, and integrate their marketing website, followed by a year of continuous improvement.
Design & Block System
Design Standardization
A unified visual language
We created a standardized design system that brought consistency to ThreatModeler’s brand, establishing the foundation for a scalable block library.
Block System
Marketing autonomy, no code required
We built a flexible block system that lets the marketing team create landing pages, campaign pages, and content updates without waiting on developers.
Integrations
HubSpot Integration
Seamless lead capture
Every form on the site connects directly to HubSpot, ensuring leads flow into the CRM instantly for follow-up and nurturing.
Apollo Integration
Visitor intelligence for sales
Apollo integration gives the sales team visibility into who’s visiting the website, enriching their outreach with real engagement data.
Transformation Results
A marketing team empowered to move fast and capture more qualified leads.
Faster Campaigns
Marketing now creates and launches landing pages without developer involvement.
Consistent Brand
A standardized design system ensures every page looks and feels on-brand.
Smarter Outreach
Sales sees who’s visiting the site, enabling more targeted prospecting.
Built for Demand Generation
Every feature designed to help ThreatModeler’s marketing team move faster and capture more qualified leads.
Block System
A flexible component library that lets marketing build pages without code or developer support.
Design System
Standardized components ensure brand consistency across every page and campaign.
HubSpot Forms
Lead capture connected directly to CRM for instant follow-up and nurturing.
Apollo Visitor Tracking
Sales gets real-time visibility into website visitors for smarter outbound prospecting.
Ready to Accelerate Your Marketing?
ThreatModeler’s marketing team now launches campaigns faster with full visibility into prospect engagement. Let’s discuss how we can do the same for you.
