2.5x
Faster publishing after moving to a governed block system
Multisite
One WordPress core running many sites, with domain strategy, plugin compatibility and role boundaries settled before the network is switched on. Multisite is an architecture decision, not a line in wp-config.
What we decide first
A network removes duplicated effort and concentrates risk: one core, one plugin set, one shared user table. These are the decisions that separate a network that scales from one that has to be unpicked later.
site.example.com, example.com/site/, or a separately registered domain such as lawreview.org. They behave differently for search, SSL, analytics and cookie scope, and reversing the choice once content exists means a URL migration. We settle it against how the organization is actually structured, in discovery.
Not every plugin behaves in a network install: some assume a single set of options, some carry their own user handling, some cannot be network-activated at all. We validate the plugin set against a network before it becomes a dependency.
Super admin, site admin, and everything below, written down before the first subsite exists. Each team gets explicit authority over its own site and an explicit limit at the network edge.
Media libraries are per-site by default and cross-site sharing needs a deliberate solution. Sharing dynamic content between subsites needs custom logic over the REST API. We decide the rules once and write them down.
One block system across the network, with branding, navigation and configuration overridable per subsite. New sites launch from a template rather than from scratch, which is where the operational saving comes from.
Proof
Commvault runs a global WordPress VIP platform where regional marketing teams publish on their own, inside role-based permissions and one shared block system. Multisite is one way to deliver that shape; these are the outcomes it gets judged on.
Faster publishing after moving to a governed block system
Reduction in developer dependency for routine content work
Content delivery run from one central content architecture
When not to use it
Multisite is the right call often enough that it gets proposed reflexively, and the cost of finding out late is a migration. These are the situations where we recommend something else.
If the properties share no theme, no plugin set, no users and no update cycle, a network adds coupling and gives nothing back. One release then touches sites that had no reason to be affected. Separate installations are the honest answer, even though they are more expensive to maintain.
Some functionality only exists in plugins that were never built for a network install. If a business-critical plugin is one of them, the choice is to rebuild that function or to stay on separate installations.
A network needs someone with the authority to decide who administers what. Without that, the permission model gets negotiated site by site and the network becomes harder to run than the separate sites it replaced.
Worth reading even if you never hire us.
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Take the next step
Tell us how many sites you run, who administers them, and what they share. We will tell you whether a network is the right call, including when it is not.